Heitmeyer Consulting

Job Title: Sr. Analyst Campaign Performance Optimization
Location: Work-from-home (Plano, TX) Some travel may be required.
Duration: 4 months

Job Summary

Our client is seeking a Sr. Analyst Campaign Performance Optimization. This is a work-from-home contract opportunity. 

Job Description

  • Create and Design – Design, create, evaluate, optimize, and deliver quantitative and qualitative offerings in relation to the attributes and behaviors of marketing campaigns. (Including, but not limited to, custom demographic, geographic, financial and lifestyle profiles; transactional, shopping and interaction activities; behavior hypothesis testing, data mining and customized reporting/analysis.)
  • Participate in strategic projects to identify enhancements to processes and offerings that will have a positive impact on the company's ability to deliver relevant marketing and create enduring loyalty (focus on marketing campaign performance and recommendations).
  • Review and Evaluate – Data is extracted from a variety of customized sources, with a number of tools. A quantitative background is necessary to effectively navigate and pull logical meaning around the data. The responsibility of the individual is to understand how to find/extract the needed data (Design), structure the output (Create), understand what it means and implies (Evaluate), turn the data into information (Optimize) and provide the results/recommendations (Deliver) directly to internal partners (Client Partnerships, Marketing, Operations) and 3rd Parties (Brand Partners, Vendors) to directly impact business decisions.
  • Additionally, sound problem formulation and a proactive approach to addressing analysis is required.
  • Relationship Management – Act as primary Marketing Performance Analytics contact/resource for the Client Sales team and Brand Partner for a specific set of Brand Partners. Responsible for a large number of Brand Partners and/or Medium-High size/complexity of Brand Partner. Regularly relied upon by the organization, and our brand partners, to consult and provide expert advice leading to decisions and/or recommendations in relation to marketing campaign offerings, value propositions, and potential partnerships. Effectively researches and resolves ad-hoc requests in relation to current and potential understanding of prior campaign results.
  • Reports to: Manager/Sr. Manager

Required Skills/ Qualifications

  • Bachelor’s degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, Business or similar
  • Three or more years analyzing marketing performance, driving marketing and business decisions through data extracts, queries and actionable insights.
  • Experience with Data Mining Tools (SQL, SAS), APT Test & Learn Customer Behavioral Research, Business Analysis

Preferred Qualifications

  • Master’s degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, Business or similar
  • Three or more years analyzing marketing performance, driving marketing and business decisions through data extracts, queries and actionable insights.
  • Experience with Data Mining Tools (SQL, SAS), APT Test & Learn Customer Behavioral Research, Business Analysis

Education

  • Bachelor’s Degree (Required)

 

 

Heitmeyer Consulting is an equal opportunity employer and we encourage all qualified candidates to apply.  Qualified applicants will be considered without regard to minority status, gender, disability, veteran status or any other characteristic protected by law.

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